Top Tips That Help Your Website Covered from Search Engine Algorithms
Search Engine Algorithm – In the past few years, some major updates were released by Google to its search engine algorithms. Some of these upgrades are Penguin, Panda, Payday, Pigeon, Mobile Friendly and Pirate. As soon as these updates are released, search engine optimization professionals and digital marketers find themselves struggling to adapt to these changes and strive hard to save their websites from dropping in search engine page rankings of Google.
Even the seasoned marketers find themselves flummoxed not knowing what is next on the to-do list of Google Search Engine. After the updates have been released, the search engine fails to even acknowledge them and these are referred to as trade secrets.
If you want to protect your website from sudden Google updates leading to its ranking skydiving on the search engine ranking page, there are a few guidelines that can help you.
Avoid Using Black Hat SEO Tactics
SEO Professionals must strictly avoid resorting to Black Hat SEO tactics for small-time gains. It can help to show quick results to the clients for some time but such grey hat and black hat search engine optimization marketing strategies, but after some time their efforts get doomed because such businesses fail miserably. As soon as Google updates are released, its impact is first seen on such businesses. Only websites that have been using white hat SEO techniques continue working in a great way. Thus, it is recommended to avoid buying backlinks or deceptive redirects. Such seedy backlinks can bring more harm to the website than doing good. Since your website is the business’s calling card, you must not resort to tactics that leave a negative impression on your potential clients.
Search Engine Algorithm – Add High-Quality Content
Another guideline that can save you from the wrath of Google updates is going only for high-quality and informative content on the website. Instead of focusing just on keywords to create content, it is advisable to use content that is factual, informative, and is focused on semantic search. Keyword stuffing can sometimes lead to penalizing by Google. Studies indicate that content written as per the queries of Google users can give excellent results.
Avoid website redundancy
Another guideline that can help you escape from the negative impact of Google updates is to keep your website protected against redundancy. If your website is unduly relying on Javascript and AZAX technology, it is going to take a lot of time uploading and is heavy. The website redundancy further increases when there are denser paragraphs, and several pages, making it difficult for the users to navigate. Such sites take a lot of time getting uploaded on servers and usually are the first sites that go down as soon as Google updates are out. This allows competitors to take over.
Lastly, with an exponentially growing user base and people using their mobiles to glean information from the internet, it is vital to know more about the user-experience of such users. It is also prudent to find out if their experience is any different from the one they enjoy from the websites. Conducting customer surveys can help find answers to these questions can help business owners with an online presence to understand the way search engine updates by Google leaves an impact on various things.
