SEO For Ecommerce: Availing more traffic on your eCommerce store is an ideal way to get in front of new customers; however, developing your traffic is more accessible than whatever is said.
SEO or Search Engine Optimization is one of the best opportunities to become less reliant on every paid channel, ranking highly across Google searches and availing more organic traffic at your site.
If you are new in this field or simply looking for the new tactics driving traffic at your store, this article has a bit of everything for every level of expertise. You can summarize them into 12 main techniques for us to check out.
1. Keyword Research understanding Buyer Intent
Whenever you are performing keyword research, you should not aim exclusively across the most prominent keywords across the industry. It is essential to factor the buyer’s intent into this blend.
The buyer’s intentions are related to the intentions behind every search query. To identify them, you can check out the distinctive phrases and terms people type into the search engines whenever they search online.
There are two primary kinds of intent for the keyword:
- Informational keyword intent: These are the searches containing questions like “how to do I?” or the factual queries. In several cases, the searchers check for more significant details about every subject.
- Commercial keyword intent: These are the searches taking place whenever a searcher knows whatever they wish; however you need not know where to discover it. They should type in the search phrases with the users of the commercial keywords having greater intent to the purchases.
2. Never forget about the long-tail keywords
Across the SERPs, a long-tail keyword mainly appears on the right side of every page. This long-tail keyword is mainly a term with low search volumes; however, it is still relevant to your business. It is mainly converting pretty well since it is an excellent match to whatever the searcher is looking out for. It even tends to generate higher traffic volumes here.
These long-tail keywords reveal whatever your customer is in search of respective intentions.
You can try ranking for the long-tail keywords since they are a valuable source of traffic as they are specifically helpful for:
- Competitive niches
- Greater conversion rates
- Ranking on the new sites easily
- Rapid wins under a limited budget
3. Optimizing product pages to enhance the ranking
You can easily use the on-page optimization tactics to attract and get new customers and gain excellent conversion rates. It is always a great idea to focus on the efforts across the areas of your eCommerce sites that matter most. Such as:
- Product descriptions
- Images
- Reviews
4. Ensuring you have user-friendly sites
In e-commerce, it is essential to pay a lot of attention to the UX or the user experience of the site. A better design will make your site visually attractive, which enhances the UX.
While appearing reasonable, your site must be working well. Ensure that the ads are not interfering with the view of the users for the content. Make sure people easily navigate the entire site that is highly intuitive to use.
The shoppers need to find whatever they are checking out for easily and quickly. Those who stay engaged being on the site generally have a great experience. Whenever Google thinks your site offers visitors a poor experience as it ranks lowers.
5. Using the Simple structure for the URL
Whenever your eCommerce site has a simple URL structure as it imposes the UX for the site. It enhances your SEO e-commerce efforts as it offers highly relevant data across the search engines. It makes sharing products easier on social media and other sites.
6. Using Schema Markups to help Users and Google understand the content
You can easily use the schema markups to enhance your SEO for eCommerce activities. These are HTML tags offering additional information about the web page content.
Whenever you use schema markup, it generates some rich snippets. They even help the users find whatever they are in search of.
7. Avoiding Duplicate Content and pages
Several online retailers are falling into the trap, including duplicate product descriptions and images across the sites. You can trim down the amount of duplicate content on this site:
- Use a CMS having site-wide 301 redirecting or adding canonical tags across each page you know may have duplicates in them with pages with identical titles sharing the identical URL
- Addition of the suffix to the URL
- Using varied images for products
- Addition of unique keywords across other pages
8. Never let Page Speed destroy the ranking
Page Speed is considered the ranking factor, and it is essential. Some consumers cannot wait until your site is loading; the best page speed is a couple of seconds.
You can quickly test your page speed using Google’s PageSpeed Insights tool or Cloudflare.
9. Enhancing E-Commerce Content
Written content plays a significant role in SEO for eCommerce strategies.
Uploading the daily higher-quality content can help:
- Attracting the organic traffic
- Helping you in building trust with the customers
- Boosting your site’s rankings
- Enhancing your reputation as an expert in the niche
Improving the eCommerce content can help in:
- Carrying out extensive research on your audience and knowing them best will help you develop content addressing their daily concerns and suggesting products to resolve their issues. You use the buyer’s personas to aid you in doing this.
- You can know the type of content the audience prefers. The data for content needs to identify the content types getting the maximum views. You can even survey the customers uncovering this information.
- Maintaining daily content calendars streamlining content production and keeping your content creation efforts for the scheduling.
- Targeting the content across each stage of the customer journey
- Using A/B testing across the main areas involving the titles
- Lastly, measure your performance and tweak your strategy for the content whenever required.
10. Building links for E-Commerce
Link Building is a vital ranking factor for SEO. High-quality links often signify to Google for the site has credibility. Backlinks can help with site rank for the right keywords.
You can quickly start creating quality backlinks for:
- Writing the guest’s posts
- Using ads on social media
- Sharing content on social media
- Issuing Press Releases
- Creating the infographics and sharing them online
- Publishing case studies and whitepapers.
11. Addition of the Sitemap
The sitemap involves a visual representation of the site. It involves the details for every page present on the site, along with the products, subcategories, and related content on those pages.
You can also generate a site map manually using automated tools. The sitemaps use both HTML and XML, and HTML sitemaps have a good number of visitors.
You can also use the tools for creating a sitemap:
- Google’s Webmaster Tools
- Lucid Sitemap Generator
- Powermapper
12. Making sharing social easily
In every case, sharing across social media does not directly start impacting SEO. But, posting your content on social media will help increase brand exposure, allowing people to have a more significant impact on the business.
Additionally, growing the number of mentions you can avail on social media is beneficial. Social media mentions also influence SEO by:
- Drives organic traffic
- Increases visibility
- Improves local SEO
- Expands content reach
- Enhances brand recognition
- Increases backlinks
You can even use Hootsuite and Buffer to automatically post content from your site across every social media account at scheduled intervals. It will help increase the number of shares across social media.
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