Powering a Niche Business through eCommerce SEO
Local Battery had a clear yet powerful mission: to provide specialized batteries, particularly for hearing aids and cochlear implants. These batteries can be costly and hard to source, yet they are essential for daily life.
That was just the beginning. They aimed to become a low-cost leader with a vast selection, offering fast, secure shipping. Pairing this with outstanding customer service helped them build a loyal customer base.
It might seem like these products would sell themselves, given that those who rely on hearing aids can’t simply go without them.
While that holds some truth, the eCommerce landscape is constantly evolving. As online shopping grows and traditional retail declines, competition intensifies—even in niche markets. Sellers must compete for prime visibility in search engine results.
Like any ambitious business, Local Battery sought growth—higher sales and a steady influx of new customers through organic search. However, their market presented unique challenges.
Industry-Specific Challenges
Even though Local Battery offers a range of unique, highly specialized products, their industry is far from competition-free. While they sell hard-to-find batteries and hearing aid accessories, they are not the only company catering to this niche.
Beyond the exclusivity of some of their products, major retailers like Amazon and Walmart pose significant challenges. These giants dominate numerous industries, and the niche battery market is no exception.
But it’s not just the big players. Smaller competitors are also fighting for prime positions on Google’s search results. There’s only one top spot for any given search term, and when another competitor claims it, the chances of users exploring alternatives decrease. Websites ranking higher in search results typically enjoy better click-through and conversion rates. What good are Local Battery’s superior service and prices if potential customers never find them?
Then there’s the issue of paid search. Businesses can “buy” their way to the top through Google Ads, but this comes at a cost. Many competitors have much larger advertising budgets, making it financially impractical for smaller businesses to compete in the long run.
For a business like Local Battery, the most effective solution was to harness the power of eCommerce SEO. By steadily improving their organic rankings, they could increase their website traffic and drive more sales. While it required an investment, no strategy offers a more sustainable path to long-term growth than a well-executed SEO campaign.
A Unique Selling Proposition Meets Its Best Ally
Local Battery’s team understood these challenges and recognized that eCommerce SEO came with its own complexities. Achieving results wasn’t automatic. A successful campaign required the right keyword strategy, careful website optimization, strategic content creation, and a well-planned linking approach. They knew that for this marketing initiative to work, they needed the expertise of the right eCommerce digital marketing agency. More importantly, they needed an SEO partner with a track record of success.
The collaboration between Local Battery and Obiyan Infotech was a natural fit. Local Battery operated in a niche eCommerce space, and Obiyan Infotech, an affordable SEO company in India, had already helped numerous businesses in specialized industries achieve online success.
The Process
The success of an eCommerce SEO campaign is driven by the process an agency follows. Obiyan Infotech’s team of SEO specialists held a virtual meeting with Local Battery’s owner, Osamu Manabe, to identify the broader industry challenges and the specific hurdles his business faced.
Armed with these insights, the project manager conducted in-depth keyword research, assessing competitor rankings, evaluating the competitive feasibility of various search terms, and analyzing their search volumes. This foundational work was essential for several key reasons.
Focusing solely on high-volume, high-competition keywords—especially in a fiercely competitive industry—is not always the best approach at the start of an SEO campaign. To drive sustainable organic growth, an effective strategy must balance competition, search volume, and intent, ensuring a diverse mix of keywords that will yield steady ranking improvements. Prioritizing only high-competition terms can limit early opportunities for success.
Obiyan Infotech’s analysts and project managers recognized this and conducted a meticulous competitive analysis to identify the ideal blend of short and long-tail keywords. This strategic foundation allowed Local Battery to gain traction with achievable keywords while positioning them for more competitive targets in the future.
Once the keyword list was carefully curated, Obiyan Infotech’s technical team began optimizing Local Battery’s website structure for peak performance. Their comprehensive audit and subsequent improvements covered a broad range of factors, including identifying and addressing duplicate content, optimizing headers and meta titles, and refining on-page content such as product descriptions and category pages.
Additionally, the team reviewed LocalBattery.com’s URL structures to ensure they were SEO-friendly and that Google’s crawlers could seamlessly index the site’s pages. Ongoing technical efforts also focused on identifying and removing toxic backlinks and other harmful links that could impact rankings.
An agency committed to long-term SEO success must also focus on high-quality content creation. Beyond on-page optimizations, Obiyan Infotech’s creative team developed a series of informative, keyword-rich blog posts featuring internal links to strengthen the website’s authority and visibility.
Furthermore, Obiyan Infotech implemented a robust link-building strategy, ensuring not only a well-structured internal linking system but also an effective network of authoritative backlinks. By strategically publishing off-site content, Local Battery’s expertise in key search terms was reinforced, further enhancing their domain authority.
Ultimately, while Obiyan Infotech’s SEO approach is well-established, it is flexible enough to accommodate the unique needs and competitive landscape of each client. The results speak for themselves.
The Results
SEO projects for eCommerce websites typically take time to yield significant results. We emphasize this to our clients upfront, as transparency fosters trust in the SEO process. However, in Local Battery’s case, progress was evident much sooner than expected.
Within just a few weeks of launching the campaign, noticeable improvements began to take shape. One of the earliest indicators of SEO effectiveness is the increase in organic traffic.
Analyzing the period from March 1st to April 6th, 2021, compared to the previous timeframe (January 23rd to February 28th, 2021), the upward trend in organic traffic was clear.
While a large portion of Local Battery’s traffic comes from direct searches—contributing to overall user growth—organic traffic alone saw a remarkable increase of over 50% in both users and new users. Sessions and pages per session also experienced notable improvements during this period, reflecting gains across both organic visitors and total site users.
Pageviews play a crucial role in the bigger picture, as this metric provides insight into how users engage with a website. Strong pageview numbers are a positive indicator, as they suggest that not only is traffic reaching the site, but visitors are also engaging with it meaningfully.
An increase in pageviews often signifies that incoming traffic is better targeted, leading to more relevant user interactions across the website.
During this period, pageviews and unique pageviews saw a notable increase across both organic traffic and all users, with the most significant growth occurring in organic traffic. This indicates that visitors reaching Local Battery’s website organically were better aligned with their target audience and, therefore, more likely to convert.
Examining conversions, transactions, and revenue further completes the picture. Once again, the data for this period is compelling. Transactions saw a strong increase across all users, with organic traffic alone experiencing nearly a 40% boost. The overall eCommerce conversion rate remained positive, and while there was a slight dip in conversion rate among organic users, it wasn’t concerning—especially given the fact that both transactions and revenue showed strong upward trends. Naturally, not every visitor will convert, particularly among first-time organic users.
The bottom line is revenue, which rose over 30% among all users and almost 26% among organic users when comparing the two periods. This figure is one of the most significant that can be displayed; traffic and organic traffic both rose, along with transactions and pageviews, suggesting positive user behavior. At the end of the day, money talks, and Local Battery’s sales profited – both organically and overall.
These are the kinds of results that come from precise targeting, in-depth analysis, and a well-structured, battle-tested SEO strategy. We’ve delivered similar success for businesses across a range of industries, from startups to established brands. The key to our approach lies in recognizing the unique factors that set each client apart in their market. Experience and meticulous execution drive results like these—sometimes in timeframes as short as Local Battery’s.
If you’re searching for innovative ways to boost brand visibility and attract new customers, eCommerce SEO can be a game-changer. But only if you partner with a team that can craft a tailored, data-driven strategy for your business.
Take the first step today with a free eCommerce SEO audit, or reach out to us directly at info@obiyaninfotech.com or +91 7044444433. Let’s analyze where you and your competitors stand and uncover opportunities for unprecedented growth.