Affiliate Marketing: The horizon of marketing has only increased in dimensions in the modern times. From billboards to TV advertisements, it has seen many colours till it has now reached the stage of IR 4.0, where the digital platform rules the world. It is not just one digital platform; there is more than one such option available today.
With the smartphone at hand, all the users have quickly adapted to these new options, and hence, it becomes necessary for a marketing team too to find out how to use these options in order to achieve their target. The digital platform being ever changing in a fast manner, the challenge for devising a proper strategy in the shortest possible time also becomes tougher.
How to device a successful digital strategy?
There are many tools available digitally for marketing. These tools keep on changing based on the platform used. The tools suitable for SEO may not be so for social media marketing, as an example. So, an expertise team has to constantly look at the products and services offered by a webpage, and link them to the way in which digital marketing has to be done. Based on the brand name of the webpage, or the nature of its online presence, the strategy may vary as well.
In some cases like for niche products and health items, online reputation management becomes necessary in order to counter the negative strategies undertaken by the competitors. In case of technical products, content writing and SEO are found to be the most effective tools. For property sell and rent again, social media marketing seems to be a good option.
The choice of strategy actually depends on the nature of the users. For technical products, it is often seen that the users go to search engines and use keywords. So, SEO becomes the best option for such products and services. In case of properties, people go by hearsay to a great extent. This happens largely on social media sites.
Thus, going for social media marketing may be appropriate for such services. It is pertinent to mention that there can be more than one tool that may be suitable for a particular webpage or product. Thus, instead of sticking to only one option, it is best to explore a few of the strategic tools that exist.
Easy Tools for Beginners
To begin with, it is prescribed to go for some tools that are easy to execute and also give faster results. Content writing and SEO is one of them. It deals with the content of a webpage. Generally a webpage has contents as well as images. But the content forms a major part of the webpage. This content plays a vital role in SEO ranking of the webpage.
A search engine uses its AI to check and find out the relevance of a webpage vis-à-vis the keywords used for search. The higher the relevance, the better will be the SEO ranking. However, the relevance of the keyword and the keyword density play vital roles in SEO ranking.
Keyword and Its Density: Affiliate Marketing
The phrases that are used to search for a product or service form the keywords that become relevant to a webpage. It needs a bit of research and analysis to figure out the bunch of keywords that are most relevant for certain products and services. This information can be obtained by using the analytics tools of search engines like Google and Bing, which will provide the information for the various keywords that have been used for a particular search over a period of time.
In order to develop the content for a website, the most relevant keywords need to be identified. Once that is done, the keyword density also needs to be looked at. Too high density within a few paragraphs is again not desired. In such cases, the search engine AI can downgrade the website in the SEO ranking because of repetitive content leading to its low quality. Therefore, the keywords have to be distributed evenly across the content with minimal repetition. Also, use of more than one keyword in the same content can also yield improved results.
Why is SEO ranking important?
Generally, a user does not go beyond the top 3 to 5 links that reflect in a search. If the top few links are less useful, the user generally goes on with a new set of keywords for search. Therefore, it is important to have top ranking in search engine optimization. Ranking among the top 5 can result in more number of visitors in the website, thereby enhancing the chances of business generation. With a higher number of clicks, the website also finds the return of investment as satisfactory.
Can social media marketing help improve SEO ranking?
Affiliate Marketing: Most of the companies, big and small, have made their presence felt on the various social media platforms. While the start-up companies have a very strong presence on Instagram, Facebook and other social media, the older and traditional companies have also made their ways on similar platforms. Social media has a huge presence of the young generation, and so, to catch them as users and customers, social media marketing is a very effective tool.
Social media marketing is different from SEO work in the sense that the posts here have to be more pictorial. Instead of words, the pictures, images, graphics or logos have to express the message more effectively. It has its own challenges since expressing pictorially is a widely open scenario- different people can use different images or graphics to convey the same thing.
Also, there is no hard and fast metric that will be able to say if use of a particular graphic was more useful or less. The best metric is the increase in the number of clicks on a webpage after a post. However, it is based on a trial and error. In such cases, expertise and experience play important roles. Thus, for specific tools like social media marketing, a beginner may look for an expert help.
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