Differentiating with eCommerce SEO Services to Reach New Business
Not all eCommerce businesses can follow the same marketing blueprint for success. Most require a balanced strategy that blends eCommerce SEO and PPC management, along with social media, email, and content marketing—tied together with data analysis to create a sustainable, long-term plan.
Some businesses must rely more on certain pillars than others. For instance, those restricted from PPC advertising by search engines often depend on SEO, content marketing, and email campaigns to drive organic growth and strengthen customer relationships.
In most cases, success comes from a strategic mix of these methods, with SEO being a fundamental component of any complete digital marketing approach. It remains one of the most effective tools for sustainable growth, higher keyword rankings, and organic customer acquisition. Simply put, no online business would fail to benefit from a well-crafted SEO strategy.
You may just need the right eCommerce SEO agency to uncover the hidden opportunities
Uncovering the Opportunity
Akash Bajaj is well-versed in online sales, digital marketing, and competitive strategy. His company, Advance Apparels, operating through AAShopUSA.com, has been in business since 2001, thriving for over 20 years.
Primarily a wholesale operation, Advance Apparels designs and manufactures unique women’s clothing, distributing to a diverse network of retailers. Their value lies in original designs and strict quality control—every piece is produced in-house using high-quality materials and time-honored craftsmanship. Their collections feature batik fabrics, West African prints, and sustainable textiles like TENCEL™.
The COVID-19 pandemic of 2020 served as a turning point. As many of their B2B partners struggled, Akash Bajaj recognized the need to diversify and reach new customers through a B2C strategy.
B2C, however, operates on an entirely different playing field. Unlike B2B, which involves long-term negotiations, multiple decision-makers, and complex processes, B2C relationships are far more immediate and unpredictable. While B2B sales yield high-value, repeat transactions, B2C success hinges on quick conversions and compelling brand engagement.
For Advance Apparels, adapting to this shift required innovation—something they had always excelled at. Their strength had always been in their creativity, from distinctive dress designs to pioneering fabric choices. If they could stand out in the highly competitive fashion industry, they could certainly carve a niche in digital marketing, and a tailored SEO strategy could be the key to making that happen.
A Unique Business Structure Meets a New Strategy
Akash Bajaj understood that success hinged on reaching the right audience. His products spoke for themselves—as long as his marketing efforts placed them in front of qualified leads. This meant his website’s key pages needed to rank highly in search results for the most competitive keywords aligned with customer searches and intent. The challenge was getting there.
Advance Apparels had a long history of innovative approaches to fashion design and marketing, while Obiyan Infotech had a proven track record of delivering remarkable SEO results in competitive industries—especially fashion. It was a natural fit.
Advance Apparels launched their SEO campaign with Obiyan Infotech in January 2021, nearly a year after the global economy began grappling with the aftermath of the COVID-19 pandemic. It was time to explore new ways to connect with consumers, and it all started with keyword research.
A unique project like this required an extensive period of research to understand customer search behaviors and intent while balancing these insights with industry competition. Fashion is one of the most competitive sectors in eCommerce, making the selection of initial target keywords particularly challenging.
Focusing solely on high-volume keywords would be an exercise in futility. Pursuing only easy-to-rank keywords wouldn’t generate meaningful results. Our SEO specialists had to identify a strategic mix—keywords that struck the perfect balance between competition and attainability.
The final set of target keywords was meticulously chosen to align with user searches while ensuring a practical competitive stance. This approach allowed for both immediate progress and sustained growth in rankings and organic traffic over time.
How an eCommerce SEO Expert Does It
Once our team had a strategic list of target keywords in place, our technical specialists could begin implementing essential technical and on-page optimizations, many of which required the integration of those keywords.
At the start of their SEO campaign, our specialists conducted a comprehensive audit of Advance Apparels’ website and structure to establish a strong foundation for future success. The initial audit aimed to identify and disavow toxic backlinks, remove broken links, and fix errors as they were discovered. We also addressed existing crawler issues to ensure Google could properly index the entire website.
Additionally, we performed an audit for duplicate content that could negatively impact search rankings. Many eCommerce websites rely on manufacturer-provided descriptions for category and product pages, which can lead to penalties for duplicate content. We also reviewed and optimized their URL structures, ensuring they were search-engine friendly and aligned with best practices.
With these foundational tasks completed, our technical specialists proceeded with a series of on-page optimizations. This included refining title tags and meta descriptions to align with our SEO strategy, ensuring each page was properly structured to improve its search visibility.
Beyond optimizing H1 tags and meta titles, we systematically enhanced content across key pages, eliminating keyword stuffing while improving keyword density, freshness, originality, and overall user experience. Category and product pages, often overlooked for content optimization, presented a major opportunity. Since these are sometimes the only pages customers visit before making a purchase, we leveraged them to maximize SEO potential. Our content team developed high-quality, optimized content for these crucial pages.
However, product and category pages are not the only avenues for SEO enhancement. Blogging also plays a significant role in improving search rankings and providing valuable insights to users. As part of our broader optimization strategy, we incorporated a structured content approach that included blogging, further strengthening Advance Apparels’ digital presence.
The Results: Since We Started
One of the clearest ways to measure the impact of eCommerce SEO services is by tracking the growth in organic traffic since the campaign’s inception. While it’s not typical to expect significant results so soon, Advance Apparels saw an unusually swift improvement.
Organic traffic is directly tied to a company’s keyword rankings, and in just a few months since launching their SEO campaign, Advance Apparels has experienced notable increases in organic traffic.
The image above illustrates Advance Apparels’ total traffic trends from January 1, 2021, to May 10, 2021 (in blue), compared to the previous period, August 24, 2020, to December 31, 2021. The improvements since the start of the campaign are clear, especially in contrast to the prior period. However, the impact becomes even more striking when you examine the results quantitatively.
The image above presents a comparative analysis of key metrics, including users, new users, sessions, and pageviews for the same periods. Nearly every metric reflects significant positive growth, showcasing a substantial increase in users, sessions, and pageviews.
When comparing the two periods, there was an impressive 106% rise in new users, along with a notable surge in pageviews and sessions, both of which more than doubled. This success is largely credited to the remarkable growth Advance Apparels achieved in rankings for their top keywords, many of which were highly competitive.
The image above provides a snapshot of some of the keywords we targeted for Advance Apparels during their campaign. While we can’t disclose the exact keywords—those remain a trade secret—you can see the global search volume for each, with some of the largest increases occurring among highly competitive, high-volume keywords. Additionally, all the keywords shown experienced significant ranking improvements, driving a substantial influx of new users to their website.
While the growth in their online presence is remarkable when comparing the first four months of the campaign to the previous period, the year-over-year results are even more impressive.
Year over Year
We achieved outstanding results for Advance Apparels in just a few months—an impressive feat considering that SEO typically takes time to gain momentum. However, when comparing the year-over-year results, the improvements are even more striking.
The image above presents the same data categories as the previous one—users, new users, sessions, and pageviews. However, this comparison evaluates the first few months of our campaign with Advance Apparels (January 1, 2021, to May 10, 2021) against the same period from the previous year (January 1, 2020, to May 10, 2020), before they partnered with us for eCommerce SEO services.
The growth is even more dramatic—users, sessions, and pageviews have nearly tripled compared to the same timeframe last year, showing an increase of almost 200% in each category. Such staggering growth speaks for itself. Even new users, a significant portion of whom come from organic traffic, increased by over 150%, reaching a remarkable 169%—more than double the previous year’s figures.
Another crucial metric to evaluate is how new visitors engage with the website. Effective SEO isn’t just about attracting visitors through better rankings on search engine results pages (SERPs); it’s also about ensuring that keyword rankings align with user intent.
For eCommerce SEO, metrics such as higher session durations are particularly telling. The image below illustrates the impact perfectly.
The chart above illustrates the time users spend engaging with content on Advance Apparels’ web pages, progressing through the sales funnel, or otherwise interacting with the site. The blue represents the current period, while the orange reflects the corresponding period from the previous year, using the same timeframe for comparison.
Visitors during the current period are spending significantly more time on the website than those from a year ago. In nearly every percentile, session duration has more than doubled—and in some cases, even tripled.
This translates to one clear conclusion: not only is AAShopUSA.com attracting a higher volume of new traffic, but that traffic is also more engaged and genuinely interested in their products, making them higher-quality leads.
These results may not always manifest in the short term, but they are the kind of outcomes we consistently deliver for our clients, time and again. Having worked with fashion brands like Advance Apparels, we have fine-tuned our approach—but our expertise extends beyond fashion. We also serve businesses in highly competitive industries, including but not limited to automotive parts and services, art supplies, jewelry, consumer goods, electronics, and various professional services. For a more detailed look at the industries we support, visit our SEO by Industry page.
We also work with businesses that face PPC restrictions, helping them achieve substantial organic growth despite advertising limitations. Every client we partner with receives a custom-tailored campaign designed to address the specific challenges of their business and the competitive landscape of their industry. In every aspect, we serve as true strategic partners, helping clients navigate the evolving world of digital marketing with confidence.
For Advance Apparels, those challenges included intense competition for a select group of keywords and a major shift from a B2B model to incorporate more B2C sales. You can explore how we’ve tackled unique challenges for other clients by browsing our eCommerce case studies. Now, consider this: What are the biggest digital roadblocks for your business?
Give us a call today at +91 7044444433 to speak with one of our expert eCommerce SEO specialists. We’ll help you identify key obstacles and reveal the opportunities that can propel your business forward. It may even be beneficial to start with a free eCommerce SEO audit to gain data-driven insights into the best path forward. Every strategy we craft is as unique as the businesses we serve—but growth in traffic and high-quality leads is always within reach. The first step is yours to take.