Since there is much discussion about the knotty terms as well as technical concepts linked to SEO as well as its usage, you can easily think that SEO does not have an impact on the bottom line. The reality is different. SEO is among effective methods to increase revenue and profits.
E-commerce stores boom on a stream of new customers as well as loyalty to repeat buyers. Without new buyers for driving new revenue, your ecommerce store may not grow.
SEO helps in magnetizing new buyers that can buy from you. SEO helps you to gain the trust of online buyers, and thus increase their lifetime value of the business
Generates more leads
There’s no better method than SEO to drive leads to the website. As per Outbrain, search is the principal driver for traffic to content websites. It exceeds 300% more than social media when it comes to effectiveness.
39% of e-commerce traffic is generated from search engine hits. To be simple, SEO puts your business in front of those looking for it, generating opportunities to sell.
Enhances lead quality
E-commerce SEO doesn’t only magnetize more site visitors, it helps pre-qualify the leads. Generally, e-commerce sites receive clicks from people who are not ready to purchase or who are unsure that the store has the quality or reliability to meet the requirements.
Unfortunately, just clicking on the product pages will not provide information or help. Instead, with SEO, you can trace precisely what the people want and provide the information they require to make a decision.
Enhance sales
The extra clicks from people who love your products, the better the chances of higher sales as well as profit. Showing just how impactful SEO is at magnetizing better sales, Backlinko reports that search engine leads have a 14.6% close rate.
That is impressive, considering that the conversion rate for e-commerce stores is 2-4%.
Build authority
In these terms, domain authority means how trustworthy as well as respectable search engines think the website is. The relevant as well as user-friendly web content is, the authority you have. Authoritative websites are higher in search results and enjoy the best of web searchers.
SEO is among the most important tools for generating authority. SEO helps you make a website that people rely on and want to visit through the spot-on content as well as reliable information.
Decrease marketing spend
SEO has the top long-term return on investment of any tactic related to marketing. As per one study, technical SEO that includes keyword research as well as site speed fixes generates an ROI of 116% plus. Interestingly, content-based SEO generates even more, with an ROI average of 745% plus.
Essentially, these stats tell that with SEO, the marketing eventually pays for itself. In fact, it will generate more than pay for itself; it will often generate far more than its value.
The SEO results are long-term and you enjoy the benefits for longer. Clicks from ads generally end when the campaign ends, but a finely designed product page keeps driving traffic till it remains relevant.
Keywords and the usage
Having covered the benefits of SEO, you can delve a bit deeper. Search optimization is about delivering relevant content for search users. But to generate relevant content, you need to know what the searcher considers relevant. This is where keywords come in.
As per Ahrefs, “keywords are the words and phrases that people type into search engines to find what they’re looking for.” These are also referred to as Google searches or search queries.
Keywords may be one word, like “dogs,” or it could be more than one word like “dog toys.” It could also be a complete phrase like “rubber toys for dogs.” Irrespective of their length, but all keywords play the similar role. These are the core of what the site visitors are looking for.
Keywords are crucial because the website can display in a search query if you write the web content with the phrases or words. Content relevance is among the ranking signals that search engines use. And keywords are among the ways that search engines can tell if the website content is relevant.
What is SEO?
SEO refers to “search engine optimization.” It has multiple tactics to help increase the quantity as well as the value of search engine traffic that goes to a website. Essentially, the goal is for the website pages to rank higher on search engines, permitting you better visibility as well as leads.
E-commerce SEO is targeted towards improving the number of leads, and the sales volume related to e-commerce sites. Even if you already have much website traffic, SEO tactics work for attracting better-qualified leads. So, you not just boost the website traffic, but also attract more visitors who want to make a purchase.
