SEO or Search Engine Optimization is an integral part of digital marketing strategy for any business. SEO is essential to improve the ranking and visibility of a website in search engine results such as Google and Bing, which, in turn, generates organic traffic and leads for sales. SEO also helps in enhancing the functionality of a website and increases conversion rates and trust from customers. Therefore, a company must have a concrete SEO strategy to attract organic traffic and increase sales and revenue.
What is SEO, and what is its goal?
Simply put, SEO is a technique of optimization that consists of several things. Those are: –
- Optimizing the exposure of a website and its placement on search engine result pages.
- Optimizing various aspects of the website, like its design, content, structure and technologies, to make it more accessible for search engine crawl.
- Increasing organic traffic to the web pages and improving the browsing experience for users.
Overall, Search Engine Optimization intends to help a business engage more and more audiences and convert them into sales. This is mandatory for any digital marketing business plan.
How is SEO helpful for different businesses?
Whether you run an e-commerce platform, a B2B business, a service business or a local business, SEO is valuable for attracting an audience and increasing revenue.
- E-commerce businesses use SEO to promote their products and generate revenue. If an online store can optimize its pages related to products properly with relevant keywords, the chances of ranking higher in the search engine results for the pages increase. It becomes an excellent opportunity to convert a web page visitor into sales when the product-related page ranks higher in the SERP.
- Service companies can also be benefitted from SEO by optimizing their websites for keywords relevant to their services. The website may appear in search engines when a person looks for local services.
- B2B companies can connect with their potential customers through SEO. If their websites are well-optimized for appropriate high-ranking keywords, the organizations are more likely to appear in SERPs, rewarding themselves with maximum exposure to the target audience.
- Google My Business listing, along with proper optimization of a website for local keywords are two essential tricks for the success of a local business. This way, they can attract customers residing in nearby areas.
How do search engines work: A must-know for successful implementation of SEO strategy
Basically, search engine operations involve two stages: crawling and indexing. You have to be well aware of the procedures to achieve success with your
Knowing these procedures gives you a greater chance of success with your SEO strategy.
Tracking process
As a part of the tracking process, Google bots visit multiple website addresses and sitemaps. After accessing them, the bots search the links to other pages they will visit. Then it decides on which pages to visit, the frequency of site visits, and for how long a particular website should be followed. That is why the loading time of a website should be optimal, and content should be ever-updating.
Most often, a website restricts tracking of particular pages or content so that they don’t appear in search results. So, it’s wise to suggest search engine robots not crawl those pages.
Indexing
After the bot crawls a website and gathers all the necessary data, it includes those pages in an index. The organization of an index is based on content, authority, and relevance. Thus, when you search for something in the search engine, it becomes easier to get the most relevant results.
Search engines, like any other technology, have become further sophisticated to organize indexes based on numerous different aspects to position the content, including publication date and properties of the content like pictures, videos, and animations. Moreover, they prioritize quality more now.
Once the crawling and indexing processes are finished, the algorithm starts functioning. Algorithms decide which pages will appear on the top of the search results and which ones will follow them. After the search is completed, search engine algorithms, like Google Algorithm, check the indices. Then, they recognize the most relevant pages after considering several positioning factors. The most interesting fact is that the whole process takes just a few milliseconds.
Final Words:
To conclude, a business’s marketing plan can’t be complete without the right SEO strategy, irrespective of the type and size of the business. From creating and increasing brand awareness to building a reputation, pulling organic traffic, to appearing at the top of search engine result pages, it’s all about the proper SEO plan.
Finally, all these steps result in an improved user experience and increase a business’s return on investment. Therefore, comprehensive knowledge of what SEO is and how it works is crucial for a business’s prosperity. This includes focusing on keyword research, on-page and off-page optimization, proper content marketing, and technical SEO. Prioritizing SEO in marketing efforts is always needed.
