Many a times, a business gets his website redesigned for a better SEO Services. But usually, there is a big gap in between what was aimed at and what is finally accomplished. Most of the companies suffer a drastic setback after getting the website redesigned. There is a drastic reduction in the traffic to the website. And unfortunately, it’s not an uncommon phenomenon experienced, rather suffered, by many businesses after the website is redesigned.
As a company website stands for the online presence of the business, a poor website re-design may cause considerable damage even to a reputed brand. Besides, the investment, apart from the time and effort to get the brand re-designed also gets wasted.
Specifically, when it’s a B2B business company, the company’s site usually does not receive much of the traffic because the business usually interacts with a specific industry only. Thus, even a little reduction in the usual traffic may be hazardous.
What makes the traffic to your site disappear after a Website Redesign?
Though an almost diminishing traffic is not uncommon after a business website is redesigned, the peril can be easily avoided, if you take care of the following factors:
- Change in URL
- New sections and pages and hence, new content
- New technology
- Internal links’ structure
- A changed domain name
- Changed protocols (HTTP to HTTPS)
Tips to equip your website to enjoy all the advantages of Website Redesign
If you want the transition from your older website to its new version to be a successful one, it’s advisable to use the following tips in order to avoid the SEO Services issues that might not be in the interest of your business.
- 301 redirects: It plays a decisive role in preserving up to as much as 99% of the link equity. It helps keep content on the same URL during the website design. However, there are quite a few CMS platforms that not only redirect the content safely, but also retain all of the internal as well as external links. For example, WordPress not only allows you to redesign the web pages, but also maintain the earlier link structure.
- Updating the internal links and the backlinks: The internal links usually require an update, specifically when the domain and URL are changed. And if you are supporting a blog where you usually deal with the previous posts, updating gets almost mandatory.
The problem can aggravate further, if you aim at creating multilingual versions of your website, yet keeping the same link to the web page for the main blog. Apart from various broken internal links, the broken back links may also result in poor ranks on the search engine result pages including that of Google. And it would only serve to leave a negative impact on your website resulting into a rapidly diminishing traffic, first of all, followed by other undesirable results for your business, chiefly because of poor number of leads. A CMS like WordPress offers various SEO Services plugins that make it easier for you to check if the internal links and the back links have been functioning qualitatively. And what’s most important, it should never be taken for granted that with broken internal links and the back links, your website might not stay in the good books of Google for long.
Finally, in case a business happens to be a B2B company, it’s advisable to inform Google before launching the redesigned website. The Webmasters Tools offered by Google that also includes Change of Address tool, allow you to save the changes made in the domain for a period of 180 days. Thus, you would be gaining sufficient time to make the required changes to your site without incurring any loss of traffic.
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